One logo isn't a brand. A system is.
Color, type, templates, and a guidelines doc your team, printer, and freelancers can all follow the same way — so your brand looks like one company everywhere it shows up.
The gap between "we have a logo" and "we have a brand."
Most SMEs have a logo file and a lot of guessing after that — a different blue on the invoice than the website, three fonts across two social accounts, a business card someone designed once and never touched again. A brand kit closes that gap with rules everyone can actually follow.
Four weeks from loose assets to a locked system.
Every stage ends with something you sign off on — the kit is only "done" once your team has actually used it.
Audit
We review every existing brand asset — logo, past materials, competitor shelf — and flag exactly where the inconsistency is coming from.
System Build
Color palette, type scale, iconography, and photography style — defined with exact values, not "roughly this shade."
Templates
Social, slide, document, and signature templates built in the system — ready for your team to open and use immediately.
Guidelines & Handover
A single guidelines document plus a walkthrough call, so anyone touching the brand after us follows the same rules.
What's actually in the kit.
Not a moodboard — a working toolkit your team opens and uses the same week it's delivered.
- Primary & secondary color palette (HEX, RGB, CMYK)
- Typography system — headings, body, Arabic pairing
- Iconography & photography direction
- Social media template set
- Slide deck & document templates
- Business card & email signature
- Do's and don'ts usage rules
- Single-source brand guidelines PDF
Hammam Tourism
A Riyadh-based travel agency repositioned from local operator to premium regional brand — through a bilingual identity system built to scale across paper, screen, and city skyline.
Read the full case study →Before you ask, you might wonder…
No — if you already have a logo, ours or otherwise, we build the system around it. If you don't, we recommend pairing this with our Logo Design service first, so the system is built on a finished mark.
Brand Kit is the practical toolkit — color, type, templates, guidelines. Brand Identity goes a layer deeper into positioning, brand voice, and strategy before any of that is defined. Many clients run Brand Identity first, then Brand Kit to productize it.
Editable source files (AI, INDD, Figma as applicable) plus ready-to-use exports — PDF guidelines, PNG/SVG assets, and editable template files for the tools your team already uses.
Yes — a refresh engagement is scoped separately from a from-scratch build and is usually faster, since the audit stage tells us exactly what to keep and what to fix.
Typically four weeks end-to-end, run across the four stages above. Timeline can shift based on how many templates and asset types are in scope.
Give your brand one set of rules to follow.
Free 30-minute discovery call. We'll audit what you have and tell you honestly what's missing.
One logo isn't a brand. A system is.
Color, type, templates, and a guidelines doc your team, printer, and freelancers can all follow the same way — so your brand looks like one company everywhere it shows up.
The gap between "we have a logo" and "we have a brand."
Most SMEs have a logo file and a lot of guessing after that — a different blue on the invoice than the website, three fonts across two social accounts, a business card someone designed once and never touched again. A brand kit closes that gap with rules everyone can actually follow.
Four weeks from loose assets to a locked system.
Every stage ends with something you sign off on — the kit is only "done" once your team has actually used it.
Audit
We review every existing brand asset — logo, past materials, competitor shelf — and flag exactly where the inconsistency is coming from.
System Build
Color palette, type scale, iconography, and photography style — defined with exact values, not "roughly this shade."
Templates
Social, slide, document, and signature templates built in the system — ready for your team to open and use immediately.
Guidelines & Handover
A single guidelines document plus a walkthrough call, so anyone touching the brand after us follows the same rules.
What's actually in the kit.
Not a moodboard — a working toolkit your team opens and uses the same week it's delivered.
- Primary & secondary color palette (HEX, RGB, CMYK)
- Typography system — headings, body, Arabic pairing
- Iconography & photography direction
- Social media template set
- Slide deck & document templates
- Business card & email signature
- Do's and don'ts usage rules
- Single-source brand guidelines PDF
Hammam Tourism
A Riyadh-based travel agency repositioned from local operator to premium regional brand — through a bilingual identity system built to scale across paper, screen, and city skyline.
Read the full case study →Before you ask, you might wonder…
No — if you already have a logo, ours or otherwise, we build the system around it. If you don't, we recommend pairing this with our Logo Design service first, so the system is built on a finished mark.
Brand Kit is the practical toolkit — color, type, templates, guidelines. Brand Identity goes a layer deeper into positioning, brand voice, and strategy before any of that is defined. Many clients run Brand Identity first, then Brand Kit to productize it.
Editable source files (AI, INDD, Figma as applicable) plus ready-to-use exports — PDF guidelines, PNG/SVG assets, and editable template files for the tools your team already uses.
Yes — a refresh engagement is scoped separately from a from-scratch build and is usually faster, since the audit stage tells us exactly what to keep and what to fix.
Typically four weeks end-to-end, run across the four stages above. Timeline can shift based on how many templates and asset types are in scope.
Give your brand one set of rules to follow.
Free 30-minute discovery call. We'll audit what you have and tell you honestly what's missing.