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Market — SEO & Performance

Ranking is downstream of a site that actually works.

Technical SEO, page speed, and structured data — fixed at the source, not layered on top with a plugin. Built to rank on Google and be readable by the AI answer engines now sitting in front of it.

Most SEO work fixes symptoms. This fixes the site.

A keyword list and a few meta tags won't outrank a competitor whose site is actually fast, structured correctly, and free of the crawl-budget waste that comes from years of accumulated broken links and legacy content. Real SEO starts with an honest technical audit — the unglamorous work most agencies skip to get to the parts that make a nicer slide.

01
Technical debt, actually cleaned up. Legacy URLs, broken redirects, and crawl-budget waste fixed at the root — not masked with a plugin that hides the symptom.
02
Speed as a ranking input, not an afterthought. Core Web Vitals and page speed addressed directly, because Google measures them and users abandon slow pages regardless of ranking.
03
Built for AI answer engines too. Structured data, clean semantic markup, and accessible page structure — the same signals ChatGPT, Gemini, and Google's AI Overviews read to decide what to cite.
Technical Audit
Find what's actually broken.

Crawl errors, indexation issues, and site speed diagnosed before any content work starts.

On-Page & Structured Data
Every page, correctly tagged.

Titles, meta, heading structure, and schema markup applied consistently across the site.

Ongoing Tracking
Rankings, watched monthly.

Keyword position tracking and monthly reporting once the technical foundation is fixed.

Typically four to six weeks for the initial audit and fix pass.

SEO compounds over months, not weeks — this covers the foundational fix, with ongoing monthly tracking available after.

Weeks 1–2

Technical Audit

Full crawl, indexation review, Core Web Vitals check, and a prioritized list of what's actually costing you rankings.

Weeks 3–4

Fixes & Structured Data

Technical issues resolved, schema markup implemented, on-page elements corrected page by page.

Week 5

Content & Keyword Alignment

Existing content mapped against real keyword opportunity — gaps flagged, not necessarily all filled in this phase.

Week 6

Baseline & Handover

A clean baseline report plus a monthly tracking option, so progress from here has an honest starting line.

What's actually fixed.

Real technical corrections your site keeps after we're done — not a report telling you what someone else should fix.

  • Technical SEO audit & crawl fixes
  • Core Web Vitals & page speed optimization
  • Structured data / schema markup
  • On-page title, meta & heading correction
  • Legacy URL & indexation cleanup
  • Internal linking structure
  • AI/GEO readiness (llms.txt, accessibility, semantic markup)
  • Monthly rank tracking & reporting
Not A Pitch Deck — Our Own Live Numbers

These are zaawia.com's actual PageSpeed Insights scores, right now.

We're not showing you a client's results from two years ago. This is our own site, mid-project, measured today.

91Performance
92SEO
100Best Practices
83Accessibility

Captured via Google PageSpeed Insights, July 2026 — updated as the audit continues. Accessibility is our own current in-progress fix, shown honestly rather than hidden.

Before you ask, you might wonder…

Performance Analytics measures every channel — ads, organic, referral — to show what's working. SEO & Performance is the work of actually growing organic search specifically: technical fixes, structured data, and content alignment. Measurement and growth are two different jobs.

Honestly — usually eight to twelve weeks before meaningful movement, sometimes longer for competitive terms. Anyone promising fast rankings is either exaggerating or targeting keywords nobody searches for. Technical fixes show up in Search Console faster than rankings do.

This engagement covers technical SEO, structure, and keyword alignment — flagging content gaps rather than writing net-new content. Content production can be scoped as a follow-on if gaps are found worth filling.

Making your site readable by AI systems like ChatGPT and Google's AI Overviews, not just traditional search crawlers — clean semantic HTML, structured data, and an llms.txt file where feasible. This is an emerging, still-developing area; we treat it as a genuine addition, not a guaranteed outcome.

The audit and fix phase is a one-time engagement, six weeks as scoped above. Rankings need monitoring after that, so an ongoing monthly tracking option is available — not required, but recommended.

Fix what's actually costing you rankings.

Free 30-minute discovery call. Send us your site — we'll tell you honestly what we'd fix first.