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Market — Performance Analytics & Tracking

Know which marketing riyal actually came back.

Conversion tracking, live dashboards, and attribution that connects ad spend to real revenue in your CRM — so budget decisions stop being guesses dressed up as strategy.

Most businesses aren't short on data. They're short on answers.

Impressions in one tool, clicks in another, leads in a spreadsheet, and revenue in the accounting system — with nothing connecting them. So the ad budget gets renewed every month on a feeling. Proper analytics closes that loop: this campaign, this cost, this many deals, this much revenue.

01
Tracked to revenue, not clicks. A lead's source follows it through the pipeline to the closed deal — so "which channel works" is answered in riyals, not impressions.
02
One dashboard, not five logins. Ads, website, and CRM data in one live view your team actually opens, instead of a monthly copy-paste ritual.
03
Set up once, honest forever. Correct conversion events and clean UTM discipline from day one — bad tracking setup produces confident wrong answers for years.
Tracking Setup
Measure the right things.

GA4, ad pixels, and conversion events configured around actions that matter — leads and sales, not page views.

Live Dashboards
Open it, don't build it.

A dashboard that updates itself, replacing the monthly report someone assembles by hand.

Attribution
Spend follows proof.

Lead sources tied through your CRM to closed revenue — so next month's budget goes where deals actually came from.

Typically two to four weeks, depending on channels and CRM state.

A single site with one ad channel is a smaller scope than multi-channel tracking wired into a CRM — the range below covers most engagements.

Week 1

Tracking Audit

What's currently measured, what's double-counted, and what's silently broken — most setups fail this audit somewhere.

Week 2

Implementation

GA4, conversion events, ad platform pixels, and a UTM naming framework your team can actually follow.

Week 3

CRM & Dashboard

Lead-source capture wired into your CRM, and a live dashboard built on top of the now-clean data.

Week 4

Review Cadence

A walkthrough with your team plus a simple monthly review rhythm — analytics only pays off if someone looks at it.

What's actually set up.

Working measurement your team can read — not a tag manager full of events nobody trusts.

  • GA4 setup & conversion event configuration
  • Meta & Google Ads pixel/conversion setup
  • UTM naming framework & link discipline
  • CRM lead-source & revenue attribution
  • Live performance dashboard
  • E-commerce / form conversion tracking
  • Monthly report template & review cadence
  • Team walkthrough & documentation
We Audit Our Own Numbers First

The same measurement stack we run on zaawia.com.

We recently rebuilt our own site's tracking and search presence with these exact tools — this is a discipline we practice on ourselves before selling it.

Google Analytics 4 Google Search Console Looker Studio Meta Pixel Google Ads Odoo Reporting

Before you ask, you might wonder…

How is this different from SEO & Performance?+

Performance Analytics is the measurement layer across every channel — ads, organic, email, referrals — answering "what's working." SEO & Performance is a channel service focused specifically on growing organic search itself. This service measures; that one grows one specific source.

Do we need to be running paid ads for this to be useful?+

No — knowing where organic leads, referrals, and website conversions actually come from is valuable before spending a single riyal on ads. It's arguably more valuable then, since it tells you where paid budget should go first.

Can this connect to our Odoo CRM?+

Yes — that's where this gets most powerful. Lead source captured at entry follows the deal through your pipeline, so reporting shows revenue by channel, not just leads by channel. Pairs naturally with our CRM & Sales Pipeline service.

Our current analytics numbers look wrong — can you fix that?+

That's exactly what the audit week is for — double-counted conversions, broken events, and missing UTM discipline are the three most common causes, and all three are fixable without starting from zero.

Is ongoing reporting included, or one-time setup?+

The engagement is a one-time setup with a handover your team can run monthly on their own. An ongoing monthly analysis retainer is available if you'd rather we run the review cadence for you.

Stop renewing the ad budget on a feeling.

Free 30-minute discovery call. Bring your current numbers — we'll tell you honestly what they're hiding.