Wisam Alharam - Case Study · Clothing Brand· 2023
Wisam Alharam Trading Inc is a new clothing store based in the city of Hail, a city in north-western Saudi Arabia. We have successfully created this new brand identity and managed to develop a comprehensive visual language.
Industry | Duration | Region | Role |
The Challenge
Defining the logo shape and getting the right feeling of a visual brand identity isn't easy and requires in-depth research. Our ultimate goal in this project was to make Wisam Alharam's brand recognisable amongst other local clothing brands and businesses.
As usual, we started the visual identity process with sketching. Once we got our client's vision, we began working with a gradual approach to finding the perfect match for a modern, simple, and clean logo.
Logo Construction
The logomark has an isometric construction. We felt that this approach would give the brand afresh modern look and unique visual assets. This technique helped to build a balanced and aesthetic shape. So, we used an isometric grid across the brand guide materials.
Colors & Patterns
Choosing the perfect brand colours can make an impact on the brand design. On the other hand, brand patterns bring depth to brand identity. It plays a vital role in brand recognition and create a memorable brand experience. Patterns can reinforce a brand’s essence and visual appeal.
FinalizingThe
Logo &Branding
Customers testimonials
We came to Zaawia with a name and a rough idea of what we wanted to feel like. What we got back was a full brand identity, a logo we're proud to put on every bag and storefront, a color palette that actually feels like us, and guidelines our team can follow without second-guessing every design decision. In under a month, Wisam Alharam finally looked like the brand we always saw in our heads.
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