Mathaqul Tayyibat - Case Study · Restaurant
Mathaqul Tayyibat (Taste of Goodness) is a new fast-foodrestaurant in Riyadh. Our team's task was to build a strong identity that reflects brand values and to earn the target audience's trust by providing a positive brand experience.
Industry | Duration | Region | Role |
The Challenge
In a fast-paced, competitive industry, it's essential to establish a strong brand that remains relevant. The client wanted to do it right and, as a result, approached us. We worked diligently on creating an effective and flexible identification that looks good on the client'sapplications and can help them to be easily recognized.
Logo Exploration
During the exploration stage, we came up with a lot of concepts. We presented these concepts to the client, and with their valuable feedback, we started refining the concept that we believed had the best potential.
Typography Research
After the logomark was chosen, we started working on the logotype. It's essential to maintain consistency between the logomark and the logotype elements. It took time to find the rightfont-weight and balanced spacing.
Color Research
Color has a considerable role in visual perception, emotion, and human behavior. Hence, selecting the right colour is essential for brand recognition. The psychology of color is generally used to trigger positive responses, evoke certain feelings, and attract attention.
Logo Construction
A well-conceived logo is vital when building a brand. That's why we used the Golden Ratio to form the logomark. Many of the biggest brands in the world - such as Pepsi, Apple and Twitter - used the Golden Ratio to create their logos.
Finalizing The Logo
Final polishing is one of the most crucial steps in the branding workflow. This is where we make sure the logo is well-designed and appeals visually. We then take a quick look at how the branding could be applied and examine how well it performs in different applications.
Customers testimonials
We wanted a fast-food brand people would trust and remember, not just another logo. Zaawia gave us an identity that actually looks right on the packaging, the signage, everywhere — and a brand guideline our team can follow without calling them every time we need something new."
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