Dominica’s - Case Study · Community· 2023
DOM767 is Dominica’s community local website with a global reach and perspective. A community-centric space that encourages engagement to nurture friendships and conversation for strategic growth and national empowerment.
Industry | Duration | Region | Role |
The Challenge
To rebrand Dom767 whilst maintaining its authenticity, it was necessary to change the original unclear, overly complicated logo. The goal was to create a simple, bold, instantly recognizable logo and create a minimalist visual expression under a clear premise: enriching lives.
At the early stage, it's important to explore as many references as possible. To rebrand Dom767, we started by searching for the right brand feel. We then carefully grouped and filtered our findings
Logo Exploration
Based on the references we collected on the mood board, we have started with rough sketches. We focused on simple hand-drawn shapes and objects to examine the visual representation. After that, we selected the ideas that could express the brand's mood in the best way possible.
Find Solutions
In each project, we strive to find elegant and sensible solutions. In our pursuit of creating a good concept for Dom767, we settled on a simple "D" shape with shapes that represent news stories. The final result is a beautiful logo design that looks visually pleasing.
Customers testimonials
Before Zaawia, we had a logo and a lot of good intentions. What we got back was a full identity and a strategy we could actually defend to funders, brand guidelines our volunteers across three chapters could follow without asking us questions every week.
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