The 

Challenge

The main problem was with their low-quality, outdated, generic logo. The company was trying to target a broader audience and its existing identity didn’t embrace this. The goal was to design a creative, modern identity that would enhance their visual style.

Logo

Construction

During the exploration process, one concept stood out from the rest. We focused solely on that concept because we believed it was suitable in describing the business better.

Colors And

Sub-Tones

The proposed color range was fresher than the previous brand colors. Purple and yellow are the primary colors. The purple color stands for creativity and luxury. Yellow is about joy and positivity.